There are
few things more important than fertility in determining a nation's future
viability.
Demographers
suggest that a country needs a fertility rate of just over two children per
woman to hit "replacement fertility" — the rate at which new births
fill the spaces left behind by deaths.
But because
of certain cultural and economic forces, only about half of the world's 224
countries currently hit replacement fertility.
For those
that don't, encouraging people to have sex can involve strategies that range
from highly explicit to downright bizarre.
Denmark
If you aren't
going to have a kid for your own family, Danes are told, at least do it for
Denmark.
No,
literally, do it for Denmark.
The small
Nordic country has such a low fertility rate — about 1.73 children per woman —
that Spies Rejser, a Danish travel company, has come up with ingenious
incentives to persuade women to get pregnant.
First, it
offered to provide three years' worth of baby supplies to couples who conceived
on a vacation booked through the company.
Now it has
come up with a sexy campaign video titled "Do it for Mom," which
guilt trips couples into having kids to give their precious mothers a
grandchild.
Russia
Vladimir
Putin once brought Boyz II Men to Moscow to rile men up right before
Valentine's Day.
Can anyone
blame him? As Tech Insider recently reported, the country is experiencing a
perfect demographic storm. Men are dying young. HIV/AIDS and alcoholism are
crippling the country. And women aren't having babies.
The problem
got so bad that in 2007 Russia declared September 12 the official Day of
Conception.
On the Day
of Conception, people get the day off to focus on having kids. Women who give
birth exactly nine months later, on June 12, win a refrigerator.
Japan
Japan's
fertility rate has been below replacement since 1975.
To offset
that decades-long trend, in 2010 a group of students from the University of
Tsukuba introduced Yotaro, a robot baby that gives couples a preview of
parenthood.
If men and
women begin thinking of themselves as potential fathers and mothers, the
students theorized, they'll feel emotionally ready to take a stab at the real
thing.
Romania
The 1960s in
Romania were a perilous time for couples.
Population
growth flatlined, prompting the government to impose a 20% income tax for
childless couples and to implement provisions that made divorce nearly
impossible.
The idea
was: If you weren't contributing to the communist state by creating future
laborers, you had to contribute with dollars instead.
The 1980s
weren't much better, however — women faced forced gynecological exams that were
performed by "demographic command units" to ensure pregnancies went
to term. When Romanian leadership changed in 1989, the brutal policy finally
came crashing down. But at 1.31 children per woman, the fertility rate is still
well below replacement.
Singapore
Singapore
has the lowest fertility rate in the world, at just 0.81 children per woman.
On August 9,
2012, the Singaporean government held National Night, an event sponsored by the
breath-mint company Mentos, to encourage couples to "let their patriotism
explode."
The country
has also placed a limit on the number of small one-bedroom apartments available
for rent to encourage people to live together and, presumably, procreate.
Each year
the government spends roughly $1.6 billion on programs to get people to have
more sex.
South Korea
On the third
Wednesday of every month, South Korean offices shut their lights off at 7 p.m.
It's known as Family Day.
With a
fertility rate of just 1.25 children per woman, the country takes any steps it
can to promote family life — even offering cash incentives to people who have
more than one child.
Turkey
Turkey's
government takes the idea of free cash even further.
New parents
receive roughly $130 for their first child, $170 for their second, and $260 for
the third. The policy tracks with President Erdogan's goal of each family
bearing at least three children.
In 2015,
when the policy was announced, Prime Minister Davutoğlu revealed several other
benefits to working moms, such as part-time work at full pay.
India
India as a
whole has no problem with fertility — the country's ratio of 2.48 children per
woman is well above replacement.
But the
number of people in India's Parsis community is dwindling — it shrank from
roughly 114,000 people in 1941 to just 61,000 in 2001, according to the 2001
census.
That problem
led to a series of provocative ads in 2014, including one that read "Be responsible
— don't use a condom tonight." Another, geared toward men who lived at
home, asked, "Isn't it time you broke up with your Mum?"
The ads seem
to be working: By the latest measure, the population has inched back to 69,000.
Italy
With a
fertility rate of 1.43 — well below the European average of 1.58 — Italy has
taken a controversial approach to encourage citizens to have more kids.
As Bloomberg
reports, the country has been running a series of ads reminding Italians that
time might be running out and that kids don't just come from nowhere.
"Beauty
knows no age, fertility does," one ad said. "Get going! Don't wait
for the stork," another said.
Couples
haven't responded positively to the guilt trip. Francesco Daveri, a professor
of economics at Università Cattolica del Sacro Cuore, has called the ads a
failure.
Hong Kong
With a
fertility rate of just 1.18 children per woman, Hong Kong faces the same
challenge as many industrialized countries: Without enough young people to
replace aging citizens, populations are dwindling and economic growth is
slowing.
In 2013, the
country proposed giving cash handouts to couples to encourage them to have
kids.
The idea
took its cue from Singapore, where parents receive a "baby bonus" of
about $4,400 for their first two children and $5,900 for their third and
fourth.
But in Hong
Kong, the plan never came to life.
Spain
Fertility
rates in Spain are creeping downward while unemployment is rising: About half
of all young people don't have a job. It's the second-highest rate in Europe,
behind Greece.
To combat
the worrying trends, the Spanish government hired a special commissioner,
Edelmira Barreira, in January 2017. Her first tasks are finding the myriad
causes of the trend and devising macro strategies to reverse it.
"We
have a lot of work ahead of us," Barreira told the Spanish newspaper Faro
De Vigo.
Source: Business Insider
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